Personal data processing policy
Larcol Outdoor Media (“Larcol”) is the controller of the personal data it receives through its website, its quote and contact forms, and its sales channels. This policy explains what data is collected, how it is used and how data subjects can exercise their rights, under Colombian Law 1581 of 2012 and Decree 1377 of 2013. This English version is provided for convenience; the Spanish version prevails.
1. Data controller
- Company name
- LARCOL S.A.S.
- Tax ID (NIT)
- To be confirmed
- Address
- Pereira, Risaralda, Colombia
2. Data we collect
- Contact details: name, company, phone number and email.
- Campaign details: cities and locations of interest, dates, duration, approximate budget, goal and any message you write.
- Browsing data: referring page and advertising campaign parameters (e.g. utm_source or gclid), to know which channel the request came from.
Larcol does not request sensitive data or data from minors through the website.
3. Purposes
- Answering quote and contact requests and preparing commercial proposals.
- Contacting you by phone, email or messaging to follow up on your request.
- Sending commercial information about Larcol’s services, when you have authorized it.
- Measuring advertising campaign performance and improving the website.
- Complying with legal and contractual obligations.
4. Your rights
Under article 8 of Law 1581 of 2012, you have the right to:
- Access, update and correct your personal data.
- Request proof of the authorization you granted.
- Be informed about how your data has been used.
- File complaints with the Superintendence of Industry and Commerce (SIC).
- Revoke your authorization and request deletion of your data when there is no legal or contractual duty to keep it.
- Access your personal data free of charge.
5. Inquiries and claims
You can exercise your rights through the contact form on the website (larcol.com/en/cotizar, “Something else” option) with your name, a contact method for the reply and a description of your request. Inquiries are answered within ten (10) business days and claims within fifteen (15) business days, under articles 14 and 15 of Law 1581 of 2012.
6. Processors and transfers
To run the website and manage requests, Larcol may rely on technology providers (web hosting, automation and customer management) acting as data processors, which may store information outside Colombia. These providers only process data for the purposes described and under Larcol’s instructions.
7. Validity
This policy is effective from its publication. Data is kept for as long as needed for the purposes described or while there is a legal duty to keep it. Any substantial change will be published on this page.